Free tool

SMM panel profit calculator

How much does an SMM panel really make? Enter your monthly sales, your average markup and your payment fees to see your net profit, margin and break-even point — and price any service per 1,000.

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Your panel per month

Monthly sales$Average markup on provider cost%Payment gateway fee%Panel cost per month$

Estimated result

Provider cost$3,571.43

Gross margin$1,428.57

Payment fees$150.00

Panel cost per month$19.00

Net profit$1,259.57

Net margin25.2%

Break-even sales$74.30

Price a service

Provider price per 1,000$Your markup%

Your price per 1,000

$1.20

Profit per 1,000

$0.40

Estimates only. Real results depend on refunds, partial orders, refills and taxes.

How the calculation works

Your provider cost is your sales divided by one plus your markup: with a 40% markup, $1,400 of sales cost you $1,000 at the provider. What is left is your gross margin. Payment gateways take their fee from the full amount your customers pay, and your panel itself has a fixed monthly cost.

The break-even point is the monthly sales at which your margin, after payment fees, covers the panel's monthly cost. Above it, every sale is profit.

Markup is calculated on provider cost, not on your selling price
Payment fees apply to everything customers pay in
Refunds for partial and cancelled orders lower real revenue — keep a buffer

FAQ

What markup do SMM panels use?+

It varies by service. Cheap, high-volume services often sell with a 20–50% markup; rare or premium services can carry 100% or more. Most panels set a default markup and adjust best sellers by hand.

What is a good net margin?+

That depends on your niche and payment mix. Watch the net margin rather than revenue: high sales with thin margins and high payment fees can still lose money.

Does the calculator include taxes?+

No. Taxes depend on your country and business type; subtract them separately.

From the blog

SMM Panel Pricing and Profit Margins: A Practical Guide

Markup vs. margin, the hidden costs behind every order, practical pricing strategies and a worked example, plus an honest answer to whether an SMM panel business pays off.

How to Choose an SMM Provider: A Practical Testing Guide

A step-by-step method for testing and choosing your main SMM provider and backups, covering API reliability, drop rates, refills and the red flags to avoid.